Posts tagged branding



twitter.jpgThis was the last week of school for my girls so there was a lot of interruption and not a lot of studio time. I did manage to finish my latest small piece — a still life — but blocking it caused some fabric crocking that I will correct tomorrow. I’ll post about how I do that. I also took some in process pics that I’ll share. I admit I’ve been a little stingy with sharing my studio time lately. I think the truth of it is that I’m a little burned out creatively.

I also have not had a lot time for reading — so I only have four Tweets this weeks. Remember that if you want to follow me in real time, I’m @vsgreaves — or hit the social media icons in the upper right above the menu.

I thought it interesting, after writing a recent post Branding Yourself As An Artist, that Winkleman has carried the torch and furthered the discussion. Being a gallerist from NY, he has a lot more wise thoughts on the subject.
“Branding for the Fine Artist : Part I” Wise words of Winkleman.

Brain Pickings presents yet another thoughtful essay on the secret to creative success as demonstrated by the masters — work ethic.
“The Long Game:Brilliant Visual Essays on the Only Secret to Creative Success, from Leonardo da Vinci to Marie Curie”

Although it’s curious enough to follow the bullying ways of WalMart, it’s equally fascinating to ask the question — who own the photograph? Although federal law says that it is the photographer, I have had subjects that are adamant that they are the owners of their own image.
“Walmart Goes After Photographer’s Widow” — who owns the photo — the photographer or the subject?

Harper Lee again takes her hometown to court for copyright infringement as the town continues to capitalize on their claim to fame.
“‘To Kill a Mockingbird’ author Harper Lee heading back to court in fight with hometown museum”



twitter.jpgAnother week in May. My mom was visiting last weekend and stayed through Tuesday — so I didn’t make my weekly goal of studio time. Always depressing — but sometimes life gets in the way. Hopefully, I will finish my small still life this coming week. I shared a pre-quilting shot of it on my Facebook Page a couple of days ago.

This is my weekly Twitter round up. If you want to follow me in real time, I’m @vsgreaves. You can also find me online through my social media icons in the upper right above the menu.

My first Tweet is about a couple that bought a warehouse in DC & decided to rent out space in it to artists for insanely low rents in the name of culture and small business growth.
“Off the Beaten Track provides affordable work space for D.C. artists”

Edward Winkleman gives another delightful read — a review after a Christie’s auction. No one is more painfully honest about the art scene in New York.
“Post-Incipient-Vomiting (or, An Analytical Look at “If I Live I’ll See You Tuesday”)” — Artists as brands.

I’ve been told that this has already happened. I suppose once people figured out how to make money on the internet, it was only a matter of time until people developed speed lanes for the giants of industry.
Really really bad changes threaten to put your Internet in the
. Say no at (via )

Studio Art Quilt Associates (SAQA) is a professional textile artists group that has recently opened a new exhibit called Earth Stories at the Michigan State University Museum. I have several Facebook friends with pieces in the exhibit who, once the exhibit opened, were able to share how their pieces were created. It’s an extremely inspiring exhibit — not just on the theme of Earth Stories — but on the incredibly high professional talent in the world of textile art today.
SAQA’s Earth Stories exhibit opening Friday MSU Museum — incredible textile works.

A short article by 99U — but it covers the basics about the importance of starting and continuing.
“Vincent van Gogh & the Importance of Doing” Perserverance pays off — get to work!

Having spent a portion of my childhood as a people pleaser, I found Anne Lamott’s words really resonate with me. She also addresses the evils of perfectionism, another of my early faults that I thankfully excommunicated (having children really killed any remaining piece of that I still carried in my personality). “Shoot the moon.” I plan to get a copy of this book soon.
The Definitive Manifesto for Handling Haters:Anne Lamott on Priorities &How We Keep Ourselves Small by PeoplePleasing

Like many nuggets from Brain Pickings, I was unaware that anyone had ever declined the National Medal of Arts. I found Adrienne Rich’s letter to Bill Clinton interesting. I had a friend tell me that I have truly missed out by not reading her poetry — which I hope to rectify soon.
RT @brainpicker: Why Adrienne Rich, born 85 years ago today, became the only person to decline the prestigious National Medal of Arts

Not to get too political — but I did tweet this link about a Christian woman from Sudan who married a Christian and became pregnant. Because of Sharia law, she is considered Muslim because her father was, and so her marriage isn’t recognized — and after the birth and weaning of her child, she will be given 100 lashes and then  death — unless she recants her Christian beliefs. (There is disagreement about her degree of Christianity — but I’ll let you read the article and draw your own conclusions.)

This is a video about a man who went into the profession of a courtroom sketch artist — and how technology has made his skills increasingly obsolete. It is fascinating to consider the opportunity for an artist to make a living wage — and crushing to see it taken away and the artist morph into a security guard in order to pay his bills.
Watch: The Rise and Fall of a Courtroom Sketch Artist

Irish artist Brian Maguire traveled to Juarez, Mexico and spent four years documenting some of the 1,400 women killed and lost in this area of Mexico. We like to think that this is a remote problem that doesn’t concern us — but I live in Atlanta and it has become a weekly occurrence for teenage girls to disappear into sex trafficking in our city. Maybe it takes the resounding drum of artists to give faces to the missing and exploited.
“Art from Anger: Portraits of Ciudad Juarez’s Lost Women” The importance of social justice art.

Designing Business Cards for Artists


As I’ve mentioned, I have a couple of openings coming up soon, and one of the goals that I listed for this  year was to produce new business cards. I had made some a couple of years ago — printed them on my inkjet printer using tear-able sheets — and comparing them to the professional ones that several artists have given me & I’ve saved for posterity — they are truly tear-able / terrible.

With literally a week to go, I needed to come up with something fast. I had been toying with the idea of using a non-standard size. I googled best cards for artists and came up with oodles of original ideas. The biggest take away from that was that one of the easiest ways to make your card stand out was to either make it a different size from a standard card — or make it out of non-standard materials. Knowing the enormous amount of time that could go into making cards out of fabric — like mini Artist Trading Cards — I decided that the mini-moo’s were probably the best way to go with my limited time table.

The mini moo’s are from — they are half the size of a typical business card (in length). I debated using someone local — but in the end, I was able to design a card using their template in a short amount of time, upload it, and still get them back quickly.

I knew that one side would have my information. I debated adding a QR code — I had actually convinced someone else to use one recently & researched how to make one — but it just didn’t make sense in terms of size on the mini-moo.

The other side would essentially be part of my brand — so I had to think carefully about what I would use. It would stand for my work as a whole — but it had to be small enough to look good on a mini-moo.
Minicard MockupIn the end, I went with a small closeup shot from a piece I made a few months ago — an eyeball. I am fairly proud of this eyeball — I love the color and it gives you an idea of the depth that I put into my pieces while still being small enough to fit on the card. I did end up trimming the sides with black to even it up with the template and help make the picture pop.

I’ll concede that I also used an eyeball on my last business cards. The majority of my work in the last few years has been portraits so it makes sense to me to use an eyeball. A full portrait would not have stood out on a mini-moo — the eyeball seems just right.

Business Cards

I used rush printing but regular shipping. I was ordering on a Thursday & printed them on Friday & shipped them out. I received them, surprisingly, on Monday.

The picture is dark — but I expected that. Monitors use the RGB (red green blue) color model — and printers use CMYK (cyan magenta yellow key or black) — and my Photoshop Elements isn’t advanced enough for me to use professional printing standards. I still think it looks fine.

It is also matte. I wanted gloss — but that isn’t available with rush printing. C’est la vie. I still think they look professional.

Notice I used different fonts. I think that mixing fonts can be an effective way to draw the eye. The font for “textile paintings” is more drawn out than the one above it. My name at the top is in bold & in a larger font. The combination draws the eye to the name.

The email address & website are variations on the name so they’re in the same font as the name at the top. The phone number is in the same font as the subtitle “textile paintings” — I think it makes the numbers easier to read.

For a long time, I had “Fiber Artist” as my subtitle — both on my cards and on my website — but I’ve come to see that that is not as accurate a description as I should have. I work in fiber as a medium — and I am an artist — but my pieces have a strong relation to paintings and I think it’s important to acknowledge that. I am often told by people that glance at my pieces that they think that they ARE paintings. “Textile Paintings” describes my work better.

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